Publishing businesses are under continuing pressure to reduce costs, in a competitive market. But there’s no need to do it all yourself. Instead, take advantage of innovations happening outside your business.
I don’t much like the word ‘innovation’, but it’s all the rage. The idea is that trying new things is the only way to improve your business – if what you’re doing now isn’t working as well as you’d like, clearly ‘new’ is the order of the day!
The problem is, I believe, that ‘new’ isn’t what is needed. Novelty for novelty’s sake helps no one.
Rather, what we’re all looking for is ‘better’. So, rather than innovation, I much prefer to talk about ‘improvement’.
When faced with a demand to make things better, most business are tempted to follow one of two routes.
Worse, these big solutions usually try to solve everything that your business does. This means that you often have to make lots of changes even in places you weren’t actually trying to improve at the moment. So, the new finance system can affect the operations and sales teams. The new production system can affect marketing and customer support.
Fortunately, there’s another option. It takes more effort than buying a black box from a large supplier, but far less than building something yourself. It lets you solve one problem at a time, without affecting other teams unduly, without needing your staff to spend months building specifications and testing in-house solutions
Obviously, if you are looking to save time and money on your proofing process, come and talk to us about Futureproofs.
But, if you’re at the London Book Fair next week (14-16 April 2015), take a look at those small stalls tucked away in the corners. Or drop by stand 6E10 with the Independent Publishers’ Guild and ‘Meet the Innovators‘. They’ve gathered ten varied small companies who are addressing everything from design to workflows to datafeeds.
Use the right solution for the right problem, don’t buy that save ‘one size fits all’ platforms that won’t actually fit in reality and will probably just give you buyer’s remorse. Find someone who understands what you’re trying to do and will help you do that, without trying to sell you fourteen other things along with it.
Because it’s hard enough to be a successful publishing business. Don’t make things harder by using the wrong tools.